The Future of Leadership: Regenerative, Resilient, Remarkable

Nicole - Our Founder

Nicole van Kuppeveld’s journey into leadership development began on the front lines—supporting over 1000 clients on stress leave as a vocational counsellor. What she discovered? It wasn’t the work burning people out, it was toxic, outdated leadership.

That discovery led her to build Organizations by Design Inc., driven by the belief that leadership must evolve—and that change starts with us.

Nicole’s approach blends systems thinking, emotional intelligence, and experiential learning to create lasting change in organizations.

“We want your people to say: Hip Hip Hooray I get to go to work today.”

– Nicole van Kuppeveld

From Burnout to Bold Leadership

Leadership Rooted in People and Strategy

The business landscape has changed, but leadership hasn’t kept up.

Traditional, hierarchical, authority-driven models are no longer effective.

Our philosophy is simple:

  • Leadership is a learned skill—not a title

  • Soft skills are strategic differentiators

  • Safety, belonging, and systems awareness unlock performance

We lead with authenticity, co-creation, and connection, and teach leaders to do the same.

Creating Leader Who Create Healthy Cultures

Our mission is to embed empathy, collaboration, and conscious strategy into the heart of leadership.

We’re here to transform workplaces from performance-driven pressure cookers into regenerative, innovative ecosystems.

We believe:

  • Leadership should be co-created, not imposed

  • Every team member deserves to be heard and valued

  • Culture is the outcome of everyday leadership moments

Meet the Team

Shruti – Marketing Lead

As the Marketing Head at Organizations by Design Inc., I lead our strategic brand storytelling and digital presence to bring our transformative leadership programs to life. My work bridges creativity and purpose—aligning OBD’s core mission with powerful, people-centered marketing.

With a background in both marketing strategy and business analytics, I’ve designed high-impact campaigns, led the development of our program funnels and websites, and supported client growth across our Confidence in Communication, Women’s Leadership Series, and Coaching Services. I bring heart and hustle to every project, grounded in our Feminine-Inspired Leadership values.

At OBD Inc., I’ve found more than a role—I’ve found a purpose: helping emerging and experienced leaders discover the confidence and clarity to lead with authenticity.

Tanner – Client Services

As a human being it is valuable practice to pause and reflect. There is an important question that comes hand in hand with an indefinite retrospective; what is your “why”? People…the heart of my passion and daily motivation to be my best self and bring out the best in others.

My professional journey and tenure as a leader has taught me many lessons. I have tried and learned about who I want to be and who I would follow. Change in my personal and professional life has been shaped by experiences both good and bad, and my values have grown with me through complex challenges and unforgettable successes. It has become my mission to work with others and help guide them on their learning path and to create meaningful and lasting relationships.

With over 15 years working experience my tenure includes roles in retail stores (small and big box), corporate retail, small business, not-for-profit, and charitable sectors. I have held store, district/regional, and executive level positions with various business chains with a focus on operations, talent management, and business development.

I maintain several professional designations and certifications including Talent Experience, Training, Scrum/Agile Methodology, and Self Management. I am constantly seeking the next opportunity to enhance my skills and to be able to deliver impactful and memorable interactions with people.

As a proud member of the Organizations by Design Inc. team, my goal is to contribute to and participate in an environment of continuous improvement, intentional learning and growth, creative thinking, and collaborative coaching and development.

Are you ready to take the next big step as a leader and elevate your learning journey? Let’s connect and do it together!

Zyrha – Operations + Visual Brand

As a seasoned administrative and marketing professional, I have gained a wide range of experience and expertise that I bring to my role at OBD Inc. I have worked in diverse fields and gained valuable insights into the challenges faced by leaders in different sectors. My current position at OBD Inc. truly allows me to thrive and grow both personally and professionally everyday. Our OBD Inc approach is practical and applied which allows me to put my learning to work right away, everyday!

As a member of the OBD Inc team, I find immense satisfaction in building and contributing to the growth and success of our leadership and organizational development services. Working in start-up environments has taught me to be adaptable, creative, and proactive in finding solutions to increase our brand, grow our client base and build capacity for emergent leaders, like you!

At OBD Inc, we create safe and trusting online spaces where leaders and their teams can learn and grow together through our 1:1 mentoring, team mentoring or group programs. Our interactive and engaging learning journeys provide practical, cutting-edge frameworks, strategies, and tools that can be immediately applied in the workplace.

As an integral member of the OBD Inc team, my goal is to support our founder and leadership team to achieve their vision of empowering leaders and teams to co-create their shared future states. I am dedicated to supporting the OBD Inc team, you and your team through a transformational learning process that will equip you with the knowledge, skills, strategies and tools using best practices in leadership that you need to succeed in today’s fast-paced and ever-changing environment.

I provide comprehensive administrative and digital marketing support to Organizations by Design Inc.

What Sets OBD Inc. Apart

This Is More Than Training. This Is a Paradigm Shift.

Ready to build a leadership culture your people want to stay in?

Join the Feminine-Inspired Leadership™ movement and lead from connection, courage, and clarity.

Leadership isn’t a title — it’s a daily decision.

"A feminine-inspired leadership style doesn’t just solve problems—it creates a culture where teams are equipped with the skills to navigate change and resolve the toughest challenges together!”
- Nicole van Kuppeveld

© 2025 | Organizations by Design Inc.